A decade on the byline side means I understand exactly how editorial decisions get made — and how to position a story so it gets placed, not deleted. I've secured unpaid editorial coverage for clients in outlets most PR firms can only pitch.
I've secured unpaid editorial coverage for clients in some of the most competitive outlets in the country. I know what editors are looking for because I've been on that side of the desk. I don't pitch noise — I build the story architecture that makes a placement inevitable.
Helping companies define and communicate their story to media, investors, and customers. From press strategy to long-form content that builds credibility over time. I don't write press releases — I build narratives that hold up under scrutiny because they're grounded in actual reporting.
I've sat across the table from CEOs and CFOs at Callaway, Adidas, and TaylorMade. I understand what makes an executive story resonate with financial media, trade press, and general audiences — and how to get it in front of the right people at the right moment.
Deep-dive reporting on emerging investment theses — markets, companies, and geopolitical shifts before they become consensus. I called Adidas at $60. I called the Callaway/Topgolf acquisition two years before it happened. I reported the Armenia GPU story three months before the VP of the United States confirmed it. The pattern is consistent.
High-quality, editorially rigorous content for brands who want their story told with the depth and credibility of real journalism — not marketing copy. I bring the same standards I apply to my own reporting: research first, narrative second, polish third.
Editors who receive pitches from PR firms ignore most of them. When I reach out, I'm a journalist with a track record they can verify. That changes the conversation before it starts.
The best placements don't come from pitching — they come from having a story nobody else has. I know how to identify that angle and build the supporting material that makes it undeniable.
Ten years of reporting builds a network. Editors, executives, analysts, and reporters across sportswear, golf, finance, and tech. Those relationships open doors that a cold pitch never will.
Noteefy is an automated tee-time waitlist platform launched in 2022. By the time we partnered, they already had more than a quarter of the top 25 golf resorts in the US as clients — including Chambers Bay, Streamsong, and Sand Valley. They needed earned media. We delivered a campaign that generated 371,000 estimated impressions across golf-endemic and business press, with a max domain authority of 94. Shortly after the campaign, Noteefy closed a $2M seed round led by Phoenix Capital Ventures with participation from Perot Jain, TRT Holdings, the Keiser family (owners of Bandon Dunes), and the Bitove Family (founders of the Toronto Raptors).
BSH Accounting is a Dallas-based cloud accounting firm. When they came to us ahead of the 2023 tax season, they had zero prior media coverage — no placements, no press, no profile. We identified outlets actively seeking tax professionals to contribute to articles on specific tax scenarios, and positioned BSH as the authoritative source. Within a short turnaround, we placed them in seven publications, most with domain authority above 90, including CBS News and USA Today.
Whether you need a single placement, an ongoing narrative strategy, or a deep-dive research engagement — the first conversation is always free. Tell me what you're working on.