Our Mission: To bring the targeted exposure and content business organizations and individuals need in order to reach their full potential. Our mission is to be the bridge to others' success. Exposure is everything.
Start a ConversationMedia positioning, narrative building, and category definition — managing the entire process from strategy through placement.
Communications planning, message development, and content strategy built around where your story needs to go and who needs to hear it.
Earned media placement, narrative strategy, and executive positioning. I know what editors want because I've worked on their side.
Category definition, thought leadership, and coverage that compounds — turning a brand into the name people cite when they explain the space.
Brett Hershman is the founder of Hershman Consulting Group. A former staff writer at Benzinga — early in the fintech revolution — Brett has spent over a decade as a working journalist and analyst with bylines at The Street, The Sun, Golf Magazine, and the San Diego Business Journal.
He has published over 2,900 verified articles across financial and business media covering emerging business trends and interviews with CEOs, celebrities, and sports figures. His work has been cited in The Washington Post, Business Insider, USA Today, The Baltimore Sun, Sports Business Journal, and the Portland Business Journal. He brings that same editorial lens to every client engagement — finding the story, building the narrative, and placing it where it matters.
Noteefy is an automated tee-time waitlist platform launched in 2022 — now a category leader and golf's number one demand and revenue management tool. By the time we partnered, they already had more than a quarter of the top 25 golf resorts in the US as clients — including Chambers Bay, Streamsong, and Sand Valley. We delivered a campaign that generated 371,000 estimated impressions. Shortly after, Noteefy closed a $2M seed round led by Phoenix Capital Ventures with participation from Perot Jain, TRT Holdings, the Keiser family (owners of Bandon Dunes), and the Bitove Family (founders of the Toronto Raptors).
"Brett is world-class at PR. In just a short time, he landed us several major placements, including Forbes Magazine. He is thoughtful and strategic. I would highly recommend him to any company."
Fairway Finder is a San Diego-based golf tech startup that makes it easier for golfers to find and book tee times. Within the first month of engagement, I secured a full feature in the San Diego Union-Tribune — one of the most competitive regional papers in the country — followed by additional coverage in the San Diego Business Journal. Two placements in the first 30 days.
A full feature in a major regional paper within the first month of engagement.
BSH Accounting is a Dallas-based cloud accounting firm with no prior media coverage when they came to us ahead of the 2023 tax season. We identified outlets actively seeking tax professionals, positioned BSH as the authoritative source, and placed them in seven publications — most with domain authority above 90 — including CBS News and USA Today.
Additionally, I have secured earned media placements for subject matter experts in the real estate and mortgage industry — connecting them with journalists at Tier 1 outlets actively seeking authoritative voices. By positioning experts as go-to sources, I've placed them in publications reaching millions of readers across real estate, lifestyle, and financial media.
Connecting subject matter experts with the right journalists at the right moment.
Whether you need a single placement, an ongoing narrative strategy, or a deep-dive research engagement — the first conversation is always free.