Brett Hershman · Benzinga · Golf.com · 2023–2026

The Evolution
of a Story

How three trips to a war-weary country, a golf course in the shadow of Mt. Ararat, and a hunch about NVIDIA became one of the most significant geopolitical tech stories of 2026 and how I was there before anyone else.

5 Articles 3 Trips to Armenia Oct 2023 → Feb 2026 Benzinga · Golf.com Confirmed by VP Vance, Feb 2026 Vance Confirmed The Rest
Reporter's Note

This story didn't start with NVIDIA.
It started with a war.

In October 2023, just two weeks after Armenia lost Nagorno-Karabakh territory it had held for decades I flew to Yerevan to attend Digitec, the country's largest tech conference. The timing wasn't coincidental. A country processing a military defeat while simultaneously betting its entire future on technology was a story worth telling.

I was one of three foreign journalists in attendance alongside Craig Smith of the New York Times and Forbes and editor Varun Kesari. What I found wasn't just grief, but also resilience. A nation that had just lost a war was building one of the most compelling tech ecosystems I'd ever seen.

I came back in 2024. I played golf in the shadow of Mt. Ararat. I covered ServiceTitan's historic Nasdaq debut. I kept watching. Then in October 2025, back in Yerevan for Digitec again, I heard about Firebird and the NVIDIA GPU export approval. The deeper story the diplomacy, the strategy, what it actually meant that one I told first and told better.

Then Vance landed in Yerevan. And everything I'd been reporting for two years became front-page news.

3
Trips to Armenia
2023 · 2024 · 2025
5
Published Articles
Benzinga + Golf.com
$4B
Total Firebird Investment
Phase 1 + Phase 2
~50K
NVIDIA GB300 GPUs
Top-5 Cluster Globally
3 mo.
Before Vance's Visit
Confirmed My Reporting
Full Timeline

From a War's Aftermath
to the World Stage

2019
Geopolitical
Foundation
PM Pashinyan Becomes First World Leader to Visit NVIDIA HQ
Before NVIDIA became the world's most valuable company, Armenia's Prime Minister was the first head of state to walk through its doors. "Now they are all lining up," NVIDIA VP Rev Lebaredian would later say. The seed of everything that followed was planted here.
2022
Geopolitical
Geopolitical Shift
NVIDIA Relocates Russian Office to Yerevan After Ukraine Invasion
Following Russia's invasion of Ukraine, NVIDIA moved its Russian operations to Armenia's capital a quiet but significant deepening of the US-Armenia tech relationship that most of the world missed entirely.
October 2023
Hershman · Trip 1
🔴 First Trip to Armenia
Digitec 2023 Two Weeks After Armenia Lost a War
I fly to Yerevan just two weeks after Armenia loses Nagorno-Karabakh. One of only three foreign journalists at Digitec alongside Craig Smith (NYT/Forbes) and Varun Kesari. What I find isn't a country in mourning it's a country betting its entire future on technology. The story is right there. I start writing.
Nov 16, 2023
Hershman · Article 1
Published · Benzinga
"Armenia Unveiled: A Hidden Gem Transforming Into The Next Global Technology Hub"
The first piece. Armenia's 12.6% GDP growth in 2022. Picsart, Krisp, the diaspora, the pivot West. A country nobody was watching that I believed was going to matter. The article introduces the thesis I would spend the next two years proving.
Read on Benzinga →
2023
Diplomatic
Diplomatic
Jensen Huang Makes Reciprocal Visit to Armenia
NVIDIA's CEO travels to Yerevan to meet PM Pashinyan the first NVIDIA CEO visit to any country of Armenia's size. The relationship that started in 2019 has become a full bilateral partnership. The foundation for the GPU export approval is now laid.
October 2024
Hershman · Trip 2
🔴 Second Trip to Armenia
Digitec 2024, WCIT, ServiceTitan IPO and a Golf Course
I return for Digitec and the World Congress of Innovation and Technology (WCIT). Armenia hosts a global tech summit while ServiceTitan, the first Armenian-founded company, debuted on Nasdaq. I also play a round at Ararat Valley Golf Club Armenia's only golf course a par-68 mountain-desert layout with Mt. Ararat looming in the background. I meet Khach, the 2-handicap pro, and Shant, the owner who drives his Mercedes between holes.
Dec 16, 2024
Hershman · Article 2
Published · Benzinga
"ServiceTitan's IPO Could Be a Watershed Moment for Armenia's Growing Tech Community"
ServiceTitan shares soar 42% on Nasdaq debut, valuing the Armenian-founded company at $9 billion. I cover what it means for a nation that's been building toward this moment and why Elon Musk is already promising to bring Starlink. The narrative I started in 2023 is gaining momentum.
Read on Benzinga →
May 2, 2025
Hershman · Article 3
Published · Golf.com
"This War-Weary Nation's Only Golf Course Is Short on Yards But Long on Charm"
A deeply reported feature on Ararat Valley Golf Club a confusing par-68 layout framed by Mt. Ararat where Noah's Ark came to rest. Only 3,000 rounds a year. A one-handed owner who drives his car between holes. A 2-handicap pro named Khach who learned golf on a therapist's advice. The story of a country's resilience told through its only golf course.
Read on Golf.com →
August 2025
Diplomatic
Diplomatic
Armenia & US Sign Semiconductor Memorandum of Understanding
The formal policy mechanism is now in place. The US and Armenia sign an MOU on semiconductor and AI investment cooperation the regulatory bridge that makes a GPU export license possible. The world still isn't watching.
October 2025
Hershman · Trip 3
🔴 Third Trip to Armenia
Digitec 2025 I Hear About Firebird and the Export License
Back in Yerevan for Digitec. I learn that Firebird AI is about to receive a US export license for NVIDIA's Blackwell GPUs. I start reporting. What I report is the transaction and the meaning. The geopolitics. The diplomacy. Why this changes everything for a small country with closed borders and big ambitions.
Nov 21, 2025
Hershman · Article 4
🔴 Published · Benzinga
"U.S. Approving GPU Exports to Armenia Signals a New Era of AI Diplomacy"
The article that sets up everything. Firebird AI receives approval to export 6,144 NVIDIA Blackwell GPUs to Armenia. I frame it for what it really is: not a tech deal, but a geopolitical statement. Compute access is the new soft power. Armenia is now in the same tier as Saudi Arabia and the UAE. The $500M AI factory is coming. I quote Firebird co-founder Yesayan directly. Three months from now, the Vice President of the United States will confirm every word.
"This is America's answer to the Belt and Road Initiative." Peter Bilzerian, quoted in original reporting
Read original article →
Feb 10, 2026
Geopolitical
Historic Visit
VP Vance Becomes First Sitting US VP to Visit Armenia Confirms My November Reporting
Standing next to PM Pashinyan, Vance publicly confirms the NVIDIA GPU export authorization I reported three months prior. He announces $9B in total deals nuclear cooperation, military equipment, infrastructure representing nearly one-third of Armenia's entire GDP. The story I've been building since 2023 is now on the world stage.
Feb 10, 2026
Investment
Phase 2 Announced
Firebird Announces Phase 2 at Vance's Press Conference: $4B Total, 41,000 Additional GPUs, Top-5 Cluster Globally
At the same press conference, Firebird announces Phase 2 an additional 41,000 NVIDIA GB300 GPUs, bringing the combined total to approximately 50,000 GPUs and $4 billion in investment. Armenia is now positioned as one of the five largest AI GPU clusters in the world. The $500M Phase 1 I reported in November has grown eightfold.
"This new cluster establishes Armenia as a global supercomputing hub." Razmig Hovaghimian, Firebird CEO
Feb 10, 2026
Hershman · Article 5
Published · Benzinga
"Vance's Historic Armenia Visit Yields $9B in Deals For $29B Economy"
The follow-up that ties the whole arc together. $9B in total deal value. Nuclear cooperation. Military equipment. The TRIPP logistics corridor. The investment window that's now open. And a direct reference back to the November article that called it first. The full story from the 2023 trip to this moment finally lands in a single piece.
"The window to invest in Armenian tech companies is now." Peter Bilzerian
Read on Benzinga →
Now
Ongoing
The Story Continues
A Country of 3 Million Is Now a Top-5 AI Supercomputing Hub
Armenia sits in the same AI chip access tier as Israel, Japan, South Korea, the UK, and Australia. Silicon Valley conglomerates are actively negotiating to open offices. Institutional capital is flowing. A 3-million-person nation that lost a war in 2023 is now on the map for every serious tech investor in the world. I've been telling this story since before anyone was listening.
Published Work

All Five Articles

Benzinga
November 16, 2023

Armenia Unveiled: A Hidden Gem Transforming Into The Next Global Technology Hub

The original. Written two weeks after Armenia lost Nagorno-Karabakh a country betting everything on tech.

Read →
Benzinga
December 16, 2024

ServiceTitan's IPO Could Be a Watershed Moment for Armenia's Growing Tech Community

The first Armenian-founded company on Nasdaq. Shares up 42% on debut. The thesis accelerates.

Read →
Golf.com
May 2, 2025

This War-Weary Nation's Only Golf Course Is Short on Yards But Long on Charm

Armenia's lone golf course. A par-68. Mt. Ararat in the background. A one-handed owner in a Mercedes.

Read →
Benzinga · 🔴 Original Scoop
November 21, 2025

U.S. Approving GPU Exports to Armenia Signals a New Era of AI Diplomacy

Compute access is the new soft power. I report the GPU export approval 3 months before Vance confirms it.

Read →
Benzinga
February 10, 2026

Vance's Historic Armenia Visit Yields $9B in Deals For $29B Economy

$9B in total deals. $4B Firebird Phase 2. 50,000 GPUs. Armenia as a top-5 global AI cluster. The full story.

Read →